The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary

In our brand new checkout usability take a look at we’ve located that the average checkout consists of 14.88 shape fields. yet our checkout usability checking out also exhibits that maximum web sites can reap a 20-60% reduction in the variety of form fields displayed via default.

In short: the common checkout show twice as many shape fields as wished.

at the same time, we’ve documented that 27% of users have deserted orders because of a “too long / complex checkout system”. We’ve visible this in our qualitative checkout trying out as properly: showing a large range of shape fields intimidate customers, and motive needless checkout abandonments.

In this newsletter we’ll consequently cover some of the research findings from our checkout usability take a look at that pertains to checkout period and quantity of shape fields:

How lengthy the average checkout is, measured in checkout steps (common is five.forty two steps)
Checkout length measured in form fields (common is 14.88 fields)
Why the wide variety of shape fields displayed by way of default can motive checkout abandonments
3 strategies to lessen the number of form fields (established in the course of usability trying out not to reason other side-issues)
be aware: for the sake of simplicity we’re focusing simply on shape fields throughout this text, and now not all shape factors, which consist of drop-downs, radio buttons, and checkboxes. The average checkout has eight.60 extra shape additives past the 14.88 form fields, making for a complete common of 23.48 form elements.
Checkout duration in Steps


If putting checkout UX performance aside, and simply searching at the quantity of checkout steps, our checkout benchmark of the pinnacle 50 grossing US e-trade sites reveals that the common checkout float for a new user is 5.42 steps long – counting from the purchasing cart step to the order overview step (both protected).