3 Techniques to Reduce the Number of Form Fields

while checkout flows are by way of their nature form-heavy pages, clever form features and designs can significantly decrease how intimidating the checkout steps seem to customers. In truth we see that an entire checkout waft for brand spanking new non-account users can be made as short as 6-8 form fields for a bodily shipped product (exact quantity of fields depends on delivery us of a).

at the same time as there are a multitude of methods to reduce the number form fields in a checkout, many of them can end up hurting basic usability, and are accordingly no longer suitable. All strategies supplied right here and inside the checkout document have been tested in large-scale usability trying out to sincerely growth checkout usability and checkout performance, whilst additionally reducing the quantity of fields exhibited to customers through default.

form subject simplification is a chief topic with many vital nuances. under we’ve blanketed a condensed model of 3 of the ten+ strategies tested for the duration of our Checkout Usability look at:

1. “cope with Line 2” + “employer call” can thoroughly be collapsed at the back of a link

For most commercial enterprise-to-patron web sites there’s some of address fields which most effective a small minority of customers want, but can’t be eliminated entirely, as this sub-organization of users require that facts for a success delivery in their order. the two most common fields of this type are “cope with Line 2” and “agency call”.


besides being yet every other empty shape area in the checkout go with the flow, we’ve for “cope with Line 2” discovered that it is able to purpose quite some confusion, and reason customers start 2nd guessing their input in “address Line 1”. We first suggested these difficulty again in 2014 with a whole guide to the “cope with Line 2” subject. All those findings have been established another time at some point of our latest checking out.